I have position myself in all of the paintings to analyse and expose the influence that mass media has in the formation of an identity with the help of stereotypes and conventions that are reinforced and promoted by society through soap operas, films, books and magazines and that because of their normality are accepted as truths.

By using images from the mass media, portraying my own features and by assuming the role of these characters, I am implying that I am also a consumer that cannot avoid falling for them, even though I am aware of the use of strategies to sell and promote clichés or ideas, manufacturing a desire that can never be fulfilled. I fight against the message, but I cannot help seeing my reflection in it. Instead of fighting against them I embrace them. I depict my alter egos, self-portraits that more than being references of myself, are representations of an idea that makes evident the construction of the self through visual representations, in such a way that the possibility for something else, something different from a stable identity, begins to emerge.

Ideas on performativity based on repetition, mimic and exaggeration of gender norms exposed by Judith Butler had influenced this body of work as well as contemporary artists such as Cindy Sherman’s Untitled Film Still series and Kalup Linzy video performances among others.